Youtube, Myspace, Facebook, Grouper etc.. what do these companies have in common:
1. They were taken over for billions (Google, NewsCorp, Yahoo, Sony)
2. None of them made any profit (that is an understatement)
3. Most of them even did not have any income
4. All of them aggregated audiences, they networked a community, and that community began to interact.
5. All of them after a while, began to develop a soul.
A search is only a search, but a community that searches for something and talks about it, that becomes a narrative, a story. That is what is being bought now in IPOs, the stories of millions of people.
Pajamanation is this profile: the story of transitions, how they lost their job, how hard it was, how they set up an office at home, how they worried about money, and eventually how they succeeded in providing for themselves and their families. The story of life after jobs. It tells people: you are on your own, but you are not alone.
That is what will make them smile, I believe, belonging to a Pajamanation.
Walter de Brouwer
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